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Quantinuum
System Model H2 Product Launch
In 2024, Quantinuum unveiled the world's most powerful quantum computer: System Model H2. With 56 fully connected trapped-ion qubits and benchmark performance that outpaced classical computers, H2 set a new industry standard with an architecture designed for serious quantum advantage. The H2 product launch offered a rich palette of deliverables including web pages, immersive 3D experiences and animations, illustrations, event collateral and more — all mapped to the new brand system and built to showcase H2’s technological leadership and commercial readiness. This project called for a visual story that matched the machine’s power: focused, bold, and future-facing.
Art direction, graphic design, UX/UI design, illustration, motion/animation, photography: Jack Ross
Messaging, copywriting, scripting: Tanya Roussy
Project management: Catie Isham
Web development: Creed Interactive
3D animation renders: Vinnie Thomas/Rareform
The Challenge
For the launch of the System Model H2, ensuring success was absolutely critical as we were not just introducing a new product, but staking a claim as leaders in quantum computing. The stakes included communicating a clear, credible message about the machine’s scale, performance, and commercial readiness and differentiating in an industry filled with claims, jargon and half-built visions. H2 needed to stand out as real-world, leading-edge, ahead of the pack.
In a field crowded with conceptual visualizations, it was essential to show that H2 is real. Capturing the H2 chip through macro photography, rather than illustration, allowed us to spotlight its defining feature, the "racetrack" architecture, with authenticity and precision. This racetrack in the center of the chip is roughly the size of a grain of rice!
This image became a cornerstone of the media campaign, offering a rare glimpse into the hardware itself. The composition highlights both the elegance and engineering behind the design, using light and color to command attention. More than a product photo, it served as a proof point that Quantinuum’s breakthroughs exist not just in theory, but in tangible, physical technology.
To complement the product photography, we developed detailed 3D renders of the H2 chip and system. These assets provided the flexibility to showcase the hardware and technical storytelling from multiple perspectives and in varied contexts, something not always possible with physical photography. The renders enabled more immersive storytelling across presentations, animations, and web experiences, helping audiences visualize the sophistication and power of the technology.
To bring the H2 system to life, we storyboarded and produced a pivotal launch video leveraging 3D renders that visually captured the sophistication and energy of the world’s most powerful quantum computer. The flexibility of the 3D assets allowed us to create dynamic camera movement, immersive lighting, and seamless transitions between the chip and full system, presenting the technology in a cinematic and technically digestible form.
The final video became Quantinuum’s most successful YouTube piece to date and served as the centerpiece of the H2 launch campaign.
To build excitement around the H2 launch at industry tradeshows, we designed limited-edition shirts featuring the new product identity. As attendees walked the show floor wearing them, they turned into moving brand ambassadors, amplifying visibility and recognition for both the Quantinuum brand and H2.
To make H2 more tangible, we collaborated closely with Quantinuum’s engineers to design and build a life-size demo unit of the H2 vacuum chamber. This interactive display features functional buttons and LEDs that simulate real quantum operations, from cooling ions to executing gates, giving audiences a hands-on sense of how the system works. The combination of physical scale, dynamic lighting, and approachable explanations transforms complex science into an experience that’s both educational and fun. The demo unit has become a standout attraction at every tradeshow, drawing crowds, sparking curiosity, and inspiring genuine excitement about quantum computing.
Now for something a bit more fun: to celebrate Quantinuum’s breakthrough experiment of creating of non-Abelian topological quantum matter and the braiding of its anyons (a mouthful!) on H2, I created a series of Japanese airbrush–inspired illustrations for Quantinuum's Tokyo campus. The artwork bridges science and imagination, translating one of the most complex physics experiments ever achieved into expressive, surreal compositions. The series was featured as large-scale installations at Quantinuum’s Tokyo campus and as editorial artwork for Nature journal, where the experiment was first published.
Results
The H2 product launch was a standout success, not only for its technical achievement but also for the strategic impact of the creative assets supporting it. High-visibility coverage in tier-one outlets such as Forbes, Barron’s and Business Insider reinforced Quantinuum’s positioning as an industry leader.
Because the visual and narrative assets, including 3D renders, launch videos, imagery, and tradeshow materials, were so tightly aligned with the brand and product story, they helped shape consistent messaging across media, analysts and industry-leading partners such as Microsoft and NVIDIA.
Combined with a record-setting technical announcement (launching the first 56-qubit trapped-ion quantum computer which shattered benchmarks), the campaign drove measurable engagement: increased website traffic with ​highest view count (9,000+) of all 2024 press releases, major media placements, elevated brand share of voice, and strengthened investor and partner interest. The launch video remains Quantinuum's best-performing video on its social channels, achieving highest view count (11,000+) and highest average view duration (72.5% of total duration).
Finally, the technical achievement and media success contributed to the prestigious accolade of H2 winning an award as the ‘Next Big Thing in Tech’ at the fourth annual Fast Company Awards.
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